The Daily Mail and Women The British newspaper revolutionised the market by appealing to female readers, even though its attitude towards sexual politics has often been ambivalent, argues Adrian Bingham. Adrian Bingham | Published in History Today Volume 66 Issue 5 May 2016 To continue reading this article you will need to purchase access to the online archive. Buy Online Access Buy Print & Archive Subscription If you have already purchased access, or are a print & archive subscriber, please ensure you are logged in. Please email digital@historytoday.com if you have any problems.